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Account 'Warm-Up' and how it works 🔥
How to setup filtering for Warmup Emails🚦
How to setup filtering for Warmup Emails🚦

Check this article if you'd like to keep your main inbox clean and filter out your warmup emails to a separate warmup folder 🧹

Raul Kaevand avatar
Written by Raul Kaevand
Updated over a week ago

All emails that are sent from our system have one underlying tag in the email body that you can use to filter emails out.

The [IWE] tag in the subject lines for Warmup emails is now replaced with a unique 7-digit tag that will be inserted into the subject line and email body.

Every user will get their tag which is unique for every workspace.

Find your warmup tag in your settings and be sure to replace any inbox filters you have set up.

How to set up warmup filter for Gmail:

  1. Open the warmup settings for any of your accounts (the warmup tag is the same for all the accounts connected to a workspace). Copy the 7-digit tag.

2. Create a new folder/label called "Instantly Warmup" in your mail account with your ESP.

3. Create a filter for any email that hits your inbox AND contains the 7-digit tag in the subject line and body to be marked as read and move to archive.

IMPORTANT NOTE: We only want to filter out emails that hit the inbox and NOT the spam inbox. Any email that hits the spam inbox, we automatically move back to the inbox.

Gmail Filter Example

Step 1: Create a folder called "Warmup"

Step 2: Set up a filter like this:

  • "Subject" and "Has the words" is where you put your warmup tag. Click "Create filter" for the settings to open.

  • Then set the filtering as per below and apply the "Warmup" label that you created earlier.

Step 3: Hit Create Filter.


To create a filter in Outlook, go to Rules:

In the condition select Subject or body includes, and enter your warmup tag.

Add two actions - one to mark the email as read, and the second to move to the Instantly Warmup folder. If this folder does not exist, create a new one.

Click on Save.

To run this rule, click the triangle icon "Run this rule now" in the Rules section.

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