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Account and Campaign Limits

Learn how to set individual limits for your campaigns and accounts

Instantly uses two different limit systems that work together(Warmup emails don't count toward the two limits):

1. Account Limit (Per Email Account)

The maximum number of campaign emails each individual email account can send per day across all campaigns. Example:

  • Account limit: 30 campaign emails/day

  • Used in 3 campaigns

  • Total across all 3 campaigns: 30 emails max

2. Campaign Limit (Per Campaign)

The maximum number of total campaign emails that can be sent per day from all accounts in a specific campaign. Example:

  • Campaign limit: 300 emails/day

  • 10 accounts assigned

  • All 10 accounts combined send max 300 emails/day for this campaign


Account Limits

Control how many campaign emails each account can send daily.

  • Go to the Email Accounts dashboard

  • Click on an email account

  • Navigate to the "Settings" section in the pop-up window

  • Scroll to "Daily Campaign limit"

  • Enter your limit

    • Instantly AirMail mailboxes: You can adjust daily campaign limits for AirMail mailboxes as needed, up to the maximum of 20 emails per account per day.

    • Other mailboxes: We recommend 30 campaign emails per account per day

  • Scroll to click "Save"

Important: When the 'Campaign Slow Ramp' is enabled, the account may not initially send at full capacity, but gradually increase by 2 campaign emails per day until the maximum daily limit is reached.

Minimum Wait Time When Used in Multiple Campaigns

Prevent the same sending accounts from sending too frequently when used in multiple campaigns.

  • Go to the Email Accounts dashboard

  • Click on an email account

  • Navigate to the "Settings" section in the pop-up window

  • Find "Minimum wait time"

  • Set the gap (default: 1 minute)

  • Scroll to click "Save"

Example:

  • Account A assigned to Campaign 1 and Campaign 2

  • Minimum wait time: 5 minutes

  • What happens:

    • Account A sends an email in Campaign 1 at 10:00 AM

    • Account A cannot send in Campaign 2 until 10:05 AM (5 min wait)


Campaign Limits

Control the total daily sending volume for a specific campaign.

  • Go to the Settings section of the campaign

  • Click 'Schedule & Limits'

  • Scroll down to find the campaign's daily limit

  • Enter your desired limit:

    • Number of non-Airmail accounts × 30 = Recommended campaign limit.

    • Number of Airmail accounts × 20 = Recommended campaign limit.

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