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What is "read emulation" in Warmup
What is "read emulation" in Warmup
Updated over a week ago

Read Emulation is an advanced warmup feature that mimics reading warm-up emails like a real human. It sends signals to ESPs (the email provider) that your messages are relevant as they will be "read" by the email receiver which has a positive impact on the deliverability and reputation of your domains.

Note: The Read Emulation feature is available on the HyperGrowth and LightSpeed plans. It can be found in the Warmup Advanced Settings.


FAQ

Q: Do you recommend that I disable Read Emulation?

A: We suggest that you always enable the Read Emulation feature unless you have been instructed otherwise.

Also, the reason we gave an option to enable/disable this feature is that there are certain third-party SMTP providers who have their own tracking analytics system.

In order to keep track of it, these providers insert a tracking pixel. That tracking pixel gets triggered when the Read Emulation feature is enabled and treats the email as a real email.

So, for SMTP providers who don't want warmup emails to affect their tracking analytics, we gave them the option to disable the Read Emulation feature.

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