Pasting the GIF directly into your email copy might cause it to appear broken. Watch the video here:
Step-by-Step Guide
Step 1: Get Your GIF Link
Giphy.com: Copy the GIF shared link and directly go to Step 3
Google Photo: Upload your GIF to Google Photos
Click Share
Click Create link
Copy the shared link
Step 2: Convert to an Embed Link
Go to this conversion website
Paste your Google Photos link in the "Google Photos Link" field
Click "Generate Embed Code"
Copy the "Direct Image link" that appears
Step 3: Add Image to Your Instantly Campaign
In your Instantly account, go to Sequences
Click the "+" button to add content
Click "Insert Image"
Giphy.com: Paste the shared link directly
Google Photo: Paste the generated Direct Image link
Click "Insert"
Step 4: Preview Email
Click the "Preview" button
Choose a lead from the 'Load data for lead' field
Preview GIFs in the email
Why GIFs Might Not Work
If your GIF doesn't display after following these steps, check these two settings:
1. Delivery Optimization Setting
Go to your campaign's Options section
Make sure "Delivery Optimization" is disabled
Send emails as text-only(no HTML)
When enabled, this sends all emails as plain text
This feature strips images from all steps
Send first email as text-only
When enabled, this sends the first email as plain text
This feature strips images from Step 1
2. First Email Text-Only Setting
Go to Advanced Deliverability settings
Make sure "Always send first email as text-only" is disabled
This feature strips images from Step 1 across all campaigns
