If you want to add a GIF to your emails, simply follow these steps:
Copy the shared link of the GIF from Google Photos, or copy the GIF shared link if you are getting it from Giphy.com
When you get the share link from Google Photos, paste it on this website to get an embed link that you can finally use in Instantly.
Paste it under Google Photos Link, then click Generate Embed Code
Once generated, copy the Direct Image link.
In Instantly account, go to the Sequences of the campaign and click on the " + " button.
Click on Insert Image.
Paste the Direct Image link and hit the Insert button.
You can watch the full detailed video by clicking the link here.
If your GIF appears broken after following the above steps, please ensure the two settings below are not enabled, as they will remove images and send emails as text-only.
The "Delivery Optimization" feature in the Options section of the campaign
The "Always send first email as text-only" feature in the Advanced Deliverability setting