You can customize your emails by sending a different Loom video to every lead automatically.
Step-by-Step Guide
Step 1: Prepare Your File
Create a new column in your file
Name it
videoLeave it empty for now
Step 2: Get Your Loom Video Thumbnail Codes
For each video you want to send:
Go to your Loom video's Share page
Click the Embed tab
Click "Copy Thumbnail code"(not the video URL)
Paste the entire code into the video column for the corresponding lead
If you want different videos for different leads, get the thumbnail code for each video and paste it in the
videocolumn
Step 3: Upload Your CSV to Instantly
Download your completed file
Upload it to Instantly
When mapping columns, select "Custom variable" for the video column
Step 4: Add the Video Variable to Your Sequence
Go to your sequence editor
Click where you want to insert the video
Click 'Variable' button to insert the video variable
Step 5: Preview Your Videos
Click "Preview"
Choose a lead from the 'Load data for lead' field to see how the video thumbnail appears
Send a test email to verify everything works
Click the thumbnail in your test email to confirm it opens the correct Loom video
Why Videos Might Not Work
If your video thumbnail doesn't display after following these steps, check these two settings:
1. Delivery Optimization Setting
Go to your campaign's Options section
Make sure "Delivery Optimization" is disabled
Send emails as text-only(no HTML)
When enabled, this sends all emails as plain text
This feature strips images from all steps
Send first email as text-only
When enabled, this sends the first email as plain text
This feature strips images from Step 1
2. First Email Text-Only Setting
Go to Advanced Deliverability settings
Make sure "Always send first email as text-only" is disabled
This feature strips images from Step 1 across all campaigns
